The Live Workshop
The Heart of Massage MBA
Even though it is the second phase, the Live Workshop is the core and heart of MassageMBA. I started teaching my Massage Business Mastery courses around eight years ago, and I have been adding and refining the content every time I teach it. I teach the specific techniques and strategies in this workshop that I personally use to develop my brands and build my businesses. Not just my massage businesses but all of my businesses. I learned some of these techniques and principles in classes that I paid thousands of dollars for when I was in the finance industry. These are time-proven, solid business techniques that most consultants and companies think they can’t make money teaching to small, independent massage therapists, so they do not try. The result is that most of us only ever receive a very basic marketing education at best.
Exclusive Access and Dynamic Community
The Live Workshop, and everything else, is limited to 12 to 20 people in any city or local market. This is because I teach some very specific and effective strategies in the live workshop that I do not teach anywhere else and they would lose their value if every therapist in town was using them. It is an 8-hour class that I usually teach over four weeks because it is too much information to absorb in one day. That is why I am having each participant prepare for the class by taking the 12-hours of online courses before the live workshop.
Mastermind Sessions
The Live Workshop usually ends up feeling like a master mind session. I will create specific strategies for the class participants and their specific markets. We will create some why and purpose statements that will literally change many lives. When we are “Master Minding” everyone is sharing. As soon as one of the class participants shares their story or answer to one of the questions, the rest of the class comes alive and starts actively participating.